Under the new leadership of Artvest Partners, Spring Masters New York, formerly known as The Spring Show NYC, has been re-envisioned as an international art and design fair that reflects the breadth and scope of artistic creation from antiquity through the 20th Century. With exhibition-like quality and innovation in design, presentation, and visitor engagement, Spring Masters boldly reimagines the international art fair and fosters a dialogue on collecting across categories and the inclusion of traditional art in the context of Contemporary living.
Opening to the public at the Park Avenue Armory on May 1, 2014, Spring Masters features a design by architect Rafael Viñoly that reimagines the visual impact, layout, and experience of the fair. Viñoly’s design includes hexagonal booths and floor plan that encourage and accommodate an array of presentation strategies. The redesign represents the most significant change in the Armory fair format in three decades, and takes advantage of the dramatic setting and sweep of the Drill Hall to create a range of display options that respond to the diverse needs of participating dealers.
In addition to the new visual experience, Spring Masters remains committed to connoisseurship, curation, and visitor engagement. A mix that is certain to excite and energize experienced collectors, museum professionals, and the arts-interested public alike. Each featured work will be vetted by a panel of experts to ensure authenticity, and the fair will be fully curated to provide audiences with an experience that well captures the diversity of creative expression across time and place. Emphasizing quality and innovation in the selection and presentation of works on view, Spring Masters coincides with major evening auctions of 20th-century art, contributing to the range and interest of the spring arts calendar in New York and responding to global demand for shows of traditional art and design at this active time in the auction season.
In addition to the new Viñoly floor plan, Artvest Partners is working with Designer Diana Viñoly to create visual continuity throughout the exhibition as well as to inject Spring Masters with its seasonal theme, linking the Park Avenue Armory with the annual Park Avenue tulip display which coincides with the May run of the show.
Spring Masters, New York was founded as The Spring Show NYC in 2011 by the Art and Antique Dealers League of America (AADLA).